MakerBot to Launch Exclusive Partnership with Martha Stewart Living Omnimedia
New Licensing Agreement Brings the Martha Stewart Design Aesthetic to
BROOKLYN, N.Y.--(BUSINESS WIRE)--
MakerBot, a world leader in the desktop 3D printing industry, and Martha
Stewart Living Omnimedia Inc. (MSLO), today announced an
exclusive agreement to distribute 3D printing materials and jointly
develop 3D printable designs. The collaboration includes Martha
Stewart for MakerBot®
Filament, MakerBot's first-ever co-branded collection of
MakerBot Filament, as well as Martha Stewart for MakerBot
Digital Store collections, with models to be purchased,
downloaded and 3D printed on a MakerBot Replicator® 3D Printer. Three
new Martha Stewart for MakerBot PLA Filament colors and the first Martha
Stewart for MakerBot Digital Store collection, the Trellis Collection,
are available at makerbot.com and on MakerBot's Digital Store beginning
MakerBot launches exclusive agreement with Martha Stewart Living Omnimedia to develop and market Martha Stewart for MakerBot Filament and Martha Stewart for MakerBot Digital Store collections. Three new filament colors and a Trellis Digital Store collection are available today at www.makerbot.com. (Photo: Business Wire)
"We are big fans of Martha Stewart and her thematic designs," noted
Jenny Lawton, acting CEO of MakerBot. "We think her creations and colors
are a natural fit for 3D printing. Seeing a renowned lifestyle brand
such as MSLO introduce 3D printable merchandise is a true testament to
their company's innovative outlook. By working with the MSLO team, we're
able to broaden our reach and bring Martha Stewart's design aesthetic to
an entirely new audience."
The MakerBot and MSLO partnership is a relationship that MakerBot
describes as a true collaboration. Martha Stewart and her team of
designers are working side by side with the MakerBot design teams to
produce MakerBot Digital Store collections that allow customers to
easily 3D print premium Martha Stewart content in custom Martha Stewart
colors. MakerBot created the MakerBot Digital Store to sell original,
fun and collectible digital content specifically designed for MakerBot
Replicator 3D Printers. The MakerBot Digital Store offers a wide
selection of 3D printable models that are verified by MakerBot as easy
to print, and the new Martha Stewart designs will add to the store's
variety of useful 3D printing options.
"We are thrilled to work with MakerBot to bring our signature color
palette and designs to the world of 3D printing," noted Martha Stewart,
Founder and Chief Creative Officer of MSLO. "3D printing allows for
cost-effective product design without compromising artisanal character.
With this partnership, we are able to leverage our expertise and expand
our business into the exciting new 3D printing category."
The initial Martha Stewart for MakerBot PLA Filament colors, Lemon
Drop, Robin's Egg and Jadeite, are available starting
today, November 17, at MakerBot Retail Stores in New
York, Boston and Greenwich, Connecticut, and online at store.makerbot.com/pla-filament.
These new Martha Stewart colors join more than 20 other MakerBot PLA
Filament colors that are made to add a fun and dynamic element to 3D
printing. All MakerBot Filaments are manufactured to produce the highest
quality 3D prints. MakerBot PLA Filaments are also the best, purest and
most consistent filaments for MakerBot Replicator 3D Printers.
The first Martha Stewart for MakerBot Digital Store collection, the Trellis
Collection, allows MakerBot users to download exclusive table
accessory designs. This first collection offers a coaster, napkin ring,
place card holder and LED votive holder and is available today at digitalstore.makerbot.com/martha-stewart.
Individual designs start at $0.99 and the full collection is available
To learn more about MakerBot, visit makerbot.com.
To learn more about Martha Stewart Living Omnimedia, visit marthastewart.com.
a subsidiary of Stratasys
Ltd. (Nasdaq:SSYS), is leading the Next Industrial Revolution by
setting the standards in reliable and affordable desktop 3D printing.
Founded in 2009, MakerBot sells desktop 3D printers to innovative and
industry-leading customers worldwide, including engineers, architects,
designers, educators and consumers. To learn more about MakerBot, visit makerbot.com.
About Martha Stewart Living Omnimedia
Stewart Living Omnimedia Inc. (NYSE:MSO) is a diversified media
and merchandising company, inspiring and engaging consumers with
unique lifestyle content and distinctive products. The company
reaches approximately 100 million consumers across all media platforms
each month and has a growing retail presence in thousands of retail
locations. MSLO's media brands, available across multiple platforms,
include Martha Stewart Living and Martha Stewart Weddings; the
company also offers books and utility apps. MSLO's television and
video programming includes the "Martha Stewart's Cooking School" and
"Martha Bakes" series on PBS, in addition to made-for-the-web video and
a vast library of how-to content available online. "Martha Live," a
radio show hosted by Martha Stewart, airs every weekday on SiriusXM
Channel 109. MSLO also designs high-quality Martha Stewart products in a
range of lifestyle categories available through select retailers,
including The Home Depot, Macy's, JCPenney, Staples, PetSmart, Michaels
and Jo-Ann Fabric & Craft Stores. The MSLO family of brands
also includes Chef Emeril Lagasse's media and merchandising properties.
Additional information about MSLO is available at www.marthastewart.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141117005964/en/
Stewart Living Omnimedia
Claudia Shaum, +1-212-827-8722
News Provided by Acquire Media
Close window | Back to top