3D Printer Plays Supporting Role in Chipotle's Award-Winning Viral Video
AdWeek named "Back to the Start" — featuring Dimension 3D Printer
models — among top commercials
(Nasdaq: SSYS) 3D printer maker Stratasys
said its Dimension
3D Printing technology created several of the physical models for the popular
stop-motion animated short "Back To The Start," which has garnered
more than two million YouTube views and a nod from AdWeek as one
top commercials of the year.
Using traditional production methods, these models might have taken days to sculpt by hand and finish to the director's specifications. But with the Dimension 3D Printer, Artem, Ltd. completed the process overnight and produced an entire tray full of models for the "Back to the Start" short. (Photo: Nexus Productions)
Produced for Chipotle Mexican Grill by CAA Marketing Group and Nexus
Productions, "Back To The Start" features a stop-motion animated trip
from farm to table, punctuated by a soulful Willie Nelson cover of
Coldplay's "The Scientist," specially commissioned for the video.
The film, by filmmaker Johnny Kelly, depicts the life of a farmer as he
slowly turns his family farm into an industrial animal factory before
seeing the error of his ways and opting for a more sustainable future.
Both the film and the soundtrack were commissioned by Chipotle to
emphasize the importance of developing a sustainable food system.
London-based special effects studio Artem,
Ltd. produced the visual effects for the video, which has won praise
for its creative approach to telling Chipotle's sustainability story.
During the past five years, Artem has used the Dimension 3D Printer to
produce models for dozens of clients, including the British Broadcasting
Corporation (BBC), 20th Century Fox and Nokia.
"The beauty of using the Dimension 3D Printer for this project was that
we could produce exact replicas of the animatic drawings, rather than
guessing about sizes and details as we might have done with
hand-sculpted models," said Bob Thorne, senior visual effects supervisor
for Artem, Ltd.
With an approved animatic (a design file with rough-draft, full-motion
sketches of proposed animated sequences), Thorne and his team had only
to feed that data to the Dimension 3D Printer before producing and
hand-finishing the models, most of which were human-inspired characters
that required a high level of detail.
Using traditional production methods, these models might have taken days
to sculpt by hand and finish to the director's specifications. But with
the Dimension 3D Printer, Thorne and his team completed the process
overnight and produced a tray full of models.
"Back To The Start" has won praise from creative arts leaders,
sustainability experts and pop culture gurus for its fresh, engaging
approach to the subject of factory farming and food quality. A "making
of" video — which includes the Dimension 3D Printer — has garnered
its own YouTube following, with more than 20,000 unique views.
Stratasys Inc., Minneapolis, is a maker of additive-manufacturing
machines for prototyping and producing plastic parts. The company
markets under the brands Dimension and uPrint 3D Printers and Fortus
Production 3D Printers. The company also operates RedEye On Demand, a
digital-manufacturing service for prototypes and production parts.
Stratasys manufactures 3D printers for Hewlett Packard, which it sells
under the brand Designjet3D. In 2011, Stratasys acquired 3D printer
maker Solidscape Inc. According to Wohlers Report 2011, Stratasys had a
41 percent market share in 2010, and has been the unit market leader for
the ninth consecutive year. Stratasys patented and owns the Fused
Deposition Modeling (FDM®) process. The process creates
functional prototypes and manufactured goods directly from any 3D CAD
program, using high-performance industrial thermoplastics. The company
holds more than 285 granted or pending additive-manufacturing patents
globally. Stratasys products are used in the aerospace, defense,
automotive, medical, business and industrial equipment, education,
architecture, and consumer-product industries. Online at: www.Stratasys.com.
Dimension, FDM, Stratasys and RedEye are registered trademarks of
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Forward Looking Statements
All statements herein that are not historical facts or that include such
words as "expects," "anticipates," "projects," "estimates," "vision,"
"could," "potential," "planning", "intends", "desires", "assume" or
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covered by the safe harbor protection of the Private Securities
Litigation Reform Act of 1995. Except for the historical information
herein, the matters discussed in this news release are forward-looking
statements that involve risks and uncertainties. These include
statements regarding projected revenue and income in future quarters;
the size of the 3D printing market; our objectives for the marketing and
sale of our Dimension(R) and uPrint(R) 3D
Printers; our support removal systems; and our Fortus(R) 3D
Production Systems, particularly for use in direct digital manufacturing
(DDM); the demand for our proprietary consumables; the expansion of our
paid parts service; and our beliefs with respect to the growth in the
demand for our products. Other risks and uncertainties that may affect
our business include our ability to penetrate the 3D printing market;
the success of our distribution agreement with HP; our ability to
achieve the growth rates experienced in preceding quarters; our ability
to introduce, produce and market consumable materials, and the market
acceptance of these materials; the impact of competitive products and
pricing; our timely development of new products and materials and market
acceptance of those products and materials; the success of our recent
R&D initiative to expand the DDM capabilities of our core FDM
technology; and the success of our RedEyeOnDemandTM and other
paid parts services. They also include statements about future financial
and operating results of our company after the acquisition of Solidscape
and anticipated benefits of the acquisition. Actual results may differ
from those expressed or implied in our forward-looking statements. Such
forward-looking statements involve and are subject to certain risks and
uncertainties, which may cause our actual results to differ materially
from those discussed in a forward-looking statement. Such risk factors
include our ability to successfully integrate and market Solidscape
products, our ability to retain management and our ability to protect
and defend intellectual property. These statements represent beliefs and
expectations only as of the date they were made. We may elect to update
forward-looking statements, but we expressly disclaim any obligation to
do so, even if our beliefs and expectations change. In addition to the
statements described above, such forward-looking statements are subject
to the risks and uncertainties described more fully in our current
report on Form 8-K filed in connection with the completion of our
acquisition of Solidscape and in our reports filed or to be filed with
the Securities and Exchange Commission, including our annual reports on
Form 10-K and quarterly reports on Form 10-Q.
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Joe Hiemenz, 952-906-2726
Source: Stratasys Inc.
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